Last Thursday’s Fourth Annual Emerging Markets Symposium was a morning of critical discussion and inspiration as business leaders and academics tackled the topic of “Winning in Emerging Markets”. The symposium, held by Northeastern University’s Center for Emerging Markets and led by director and professor Ravi Ramamurthi, focused on sharing lessons from experience in order to look to a future of economic collaboration in rapidly growing economies around the world. The speakers came from various sectors and experience levels, from seasoned CEOs to students currently building start-ups abroad; this made for a dynamic and interesting morning.
The symposium began with an inauguration by Governor Deval Patrick. In his remarks he focused on education, innovation, and infrastructure as the drivers of a developing economy, adding that Massachusetts has been and is developing in all of these key areas. He stated that eastern Massachusetts has the highest concentration of colleges and universities worldwide, that the Commonwealth is a center for innovation, and touched on infrastructure projects that are ongoing in the western part of the state. He urged that now is the time for Massachusetts to become even more involved in the global economy, beginning with our universities, saying “This globalized economy is all about an explosion of knowledge, and we have that in spades.” According to the Governor, committing to investment in education and innovation in the Commonwealth creates a “platform for future growth” and makes Massachusetts an enticing business partner for cities and countries with emerging markets.
After Governor Patrick gave his remarks, the symposium opened up for a question and answer period during which he answered frankly to questions about future trade missions, specifically on the African continent, and job creation. The rest of the morning was filled with engaging presentations from a diverse group of speakers, all building on Patrick’s key points of education, innovation, and collaboration.
Sanjay Mirchandani, CIO and COO for EMC Corp. Centers of Excellence spoke to the strength of collaboration throughout global offices and stressed the importance of working with and hiring local staff to tailor one’s business to emerging markets’ standards. Working in emerging markets means being willing to liaise between local and global, Sao Paulo and Boston. In a CEO panel, Luis Bonell of Liberty International and Giri Chakravarthi of Emhart-Asia, Stanley Black & Decker presented on “Capturing Business in Emerging Markets”.
Despite the differences in their sectors, insurance and household tools/ fasteners respectively, both underscored the importance of having a deep understanding of market dynamics and local cultures as a key to success. Ventia Kontogouris, of Venkon Group, LLC., talked about creating businesses from scratch in emerging markets, speaking from her 20+ years of experience in venture capital investments in India. Again, she highlighted local to local collaboration as paramount in doing good business across the globe. Nigel Burton, Chief Marketing Officer at Colgate-Palmolive, was the luncheon keynote, focusing his remarks on marketing challenges in various local contexts and giving voice to the perspective of a large multinational corporation with a larger presence in emerging markets than in traditional, western markets.
A definite highlight of the morning for many were two wonderful presentations from Northeastern students on their personal experiences in Cameroon and Uganda, and the work they’ve undertaken in these regions. Michael Cantalino presented the business model for his start-up, Jola Venture, a company that provides solar powered food dehydrators for farmers. Elizabeth Cherchia shared her experience with Northeastern’s Engineers Without Borders and her water security projects in a Ugandan village. Their dedication was inspiring and garnered praise from the distinguished speakers for ensuring us that our future in emerging markets will be a bright one.
The key words of the day were education, innovation, collaboration and cultural competency- words we live by here at UNA-GB. Our Model UN and classroom programming serve nearly 3,000 students in the greater Boston area, teaching them valuable skills in problem-solving, teamwork, and critical thinking through various cultural lenses. While corporations are making their mark on emerging markets, we’re doing work right here in Boston to prepare young leaders for a promising future in a globalized world.
And stay tuned… exciting news to come about one emerging market in particular and our 2012 UN Day Luncheon!!
Each year on October 24 we honor the the day in 1945 when the United Nations Charter came into effect. Each UN Day, throughout the globe, the efforts of the United Nations are recognized and celebrated.
This year, marking the 66th anniversary of the UN, the theme for UN Day is: “UN Day: In Everyone’s Interest.” The United Nations delivers everything from: peace and democracy with over 120,000 troops and personnel deployed to 15 peacekeeping missions; as well as, promoting human rights; to building economic prosperity; and, advancing global health.
Here at UNA-GB we too celebrate this special day each year. This year, beginning on Monday of next week we have several events you can attend to show your support for the important global organization. On October 24, UNA-GB will hold a UN Day Celebration and Model UN Simulation at the Massachusetts State House. The event will begin with UNA-GB raising the UN Flag at Boston City Hall to fly over Boston for the week and will read the City of Boston’s UN Day Proclamation, signed by Mayor Menino. Next, 100 Boston area middle and high school students and additional guests will head over to the Massachusetts State House for a Model UN simulation. The students will step into ambassadors’ shoes from countries as diverse as Afghanistan, China and Russia to debate the pervasive problem of gender inequality globally, and answer the question: Why do global inequalities for women in education and employment persist and what can be done about it?
Carol Fulp, 2011 Massachusetts UN Day Chair; SVP of Brand Communications and Corporate Social Responsibility, John Hancock Financial; and US Representative to the 65th session of the General Assembly of the United Nations (appointed by President Obama in Fall 2010) will give opening remarks at the Simulation and Governor Deval Patrick has been invited to read his 2011 UN Day Massachusetts proclamation.
You can also show your support on the 24th by heading into one of the award winning local bakery Sweet Cupcakes and purchase a specially made UN Day cupcake at one of Sweet’s four locations around Boston: Back Bay, 49 Massachusetts Ave; 225 Newbury Street; Harvard Square: Zero Brattle Street; Downtown: 11 School Street. Cupcakes will also be provided to students at the Model UN simulation!
Occurring simultaneously on the 24th, cities and towns throughout Massachusetts from Westwood to Yarmouth will be submitting proclamations supporting the UN. Proclamations range in content but all provide resounding support for the mission and work of the UN globally and the work UNA-GB is doing locally in the community.
Ending the week we will be holding our annual UN Day Luncheon on Friday, October 28 which gathers leaders from the business, policy, and academic communities in the Greater Boston area for an engaging dialogue on world affairs and an opportunity to network with other globally conscious individuals and organizations. This year our keynote speaker will be Gillian Sorensen, Senior Adviser at the United Nations Foundation and former Assistant Secretary-General for External Relations. Sorensen has distinguished career at the UN serving two Secretaries-General, Kofi Annan and Boutros Boutros-Ghali. During her service Sorensen was responsible for 4,000 non-governmental organizations, and is also an ardent advocate to the US/UN relationship. Sorensen’s remarks will focus on “The UN and You: Global Citizenship in the 21st Century”.
This year at the Luncheon we will also be introducing our first-ever Global Corporate Citizenship honor roll recognizing the more than 30 Massachusetts-based companies who have signed on to key business principles through the UN Global Compact. We believe it is important to highlight the leaders in our community making a difference around sustainable development and corporate citizenship. Funds raised through ticket sales and sponsorships at the Luncheon directly support UNA-GB’s community events and class-room based programs, which serves more than 5,000 participants annually in greater Boston. This years sponsors include: Clark University Graduate School of Management; British School of Boston; GGA Software Services, LLC; New England College of Business and Finance; Ocean Spray; and our 2011-2012 Education Program sponsor National Grid.
Our Campus Ambassadors will also be celebrating UN Day at their respective universities throughout the month. At Northeastern University there is a two week celebration with events, starting already this past week including a movie screening of “The Whistleblower,” on Sunday, October 16 followed by a discussion of the importance of speaking up in difficult situations and possible resulting reforms. At the beginning of this week, there will be a screening of “Seeds of Peace,” which will kick off a week of various programs including panel discussions with the film maker. Positive Foundations at Brandeis University will be hosting a panel discussion on the importance of literacy and education in developing countries. Other universities such as Boston College, Tufts University and Suffolk University will also be holding celebratory events.
Help us celebrate 66 years of peace, justice and prosperity with the UN and the importance of thinking globally and acting locally!